SO HOW DOES IT WORK?
Fairtrade is the only certification that offers farmers a standard, non‑negotiable price for their products. This means they have a safety net when market prices fall, which is vital for the survival of their businesses. Fairtrade focuses on fair trading practices and on strengthening farmers’ positions within the value chain. It also supports small-scale farms in forming cooperatives so they can sell their products together.In addition to fair working conditions, farmers must also meet several environmental requirements. To sell Fairtrade‑certified products, farmers must improve soil and water quality, manage pests responsibly, avoid the use of harmful chemicals, handle waste properly, reduce greenhouse gas emissions, and protect biodiversity. To carry the certification label, products must be 100% Fairtrade
